Recently, I had the honor of stepping onto the stage as the keynote speaker for the 2024 Texas Bay Area SHRM Annual Conference in Houston, Texas—and let me tell you, these HR pros showed up ready.
The room was full of forward-thinkers, the kind of leaders who know that HR is no longer just about policies and paperwork. It’s about people. It’s about culture. And yep—it’s about LinkedIn.
My keynote, “Cultivating Community and Culture: Harnessing the LinkedIn Landscape for HR Success,” centered on a big truth:
If your people are your greatest asset, then your presence on LinkedIn better reflect that.
We dove into the why behind LinkedIn and why HR can’t afford to sit on the sidelines anymore.
Because in today’s world, company culture isn’t just built inside office walls—it’s built online, post by post, story by story.
Here’s why LinkedIn matters for HR:
✨ It boosts employee engagement
✨ Helps you attract the right talent
✨ Strengthens your employer brand
✨ Supports retention (because culture keeps people)
✨ Expands your professional network
Bottom line?
LinkedIn isn’t just a nice-to-have—it’s a strategic advantage. And when HR leads the way, culture becomes something people feel before they even apply.
In other words—it’s not just about recruiting. It’s about building a culture that attracts and keeps great people. And the best part? You already have the stories. You just need a strategy to share them.
Big thanks to Texas Bay Area SHRM for the warm welcome, and to David Potts, Deborah Estrin, Sherri Osterlund, and Renee Ethridge for making the event seamless. Special shoutout to Brittany Tapp for capturing that on-stage moment!
This event reminded me of something simple but powerful:
Culture isn’t just built in the breakroom—it’s built online, too.
Looking for a speaker who brings bold insights and real-world strategy to the stage?
Let’s connect. I speak on personal branding, leadership, and showing up with purpose—online and in real life.
👉 Contact me >>HERE<< I’d love to empower your next audience.
SANDY ADAMS 